SOCAL HONDA DEALERS

The SoCal Honda Dealers aren’t jerks they’re Helpful®. They wear blue polo shirts and go around giving people Random Acts of Helpfulness. Check out this video that shows what it’s all about. Then move south, where my favorite spots have been broken up by category. When you have an idea like Helpful you can cover a lot of ground.

SENTIMENTAL/DOCU

Who knew car ads could pull at the heart strings? These are all real people and they really needed help.

CANDID CAMERA

Love a good hidden cam to capture the true nature of humans.

Super BOwl, AKA the big game

The big game is loud, every ad is cranked to 11. How can a regional dealership group stand out? Well turns out if you have a good idea, it can break though the noise. Here are a couple ideas I played a big role in getting from conception to completion.

TOTALLY RANDOM ACTS

These really put the random in the Random Acts of Helpfulness. You never know when a Helpful Honda person will show up.